In this discussion, Loyola University, New Orleans music business professor and entrepreneur George Howard advises student Kelvin Brown on the formation of his hip-hop production company, Third Shift Entertainment. Howard describes the three major types of business entities (sole proprietorship, corporation, and limited liability company (LLC)), and offers suggestions on which will best protect Brown’s assets. Howard also discusses the importance of having a strategy to achieve long term business objectives, and uses case studies to demonstrate ways in which other hip-hop producers have created successful partnerships with rappers.
Kelvin Brown, a student at Loyola University, New Orleans, and an up and coming record producer, talks with George Howard of ArtistsHouse and Loyola about the need to figure out how to get paid for making music, and how not to get ripped off or bullied into giving up your music for free. They discuss the hip-hop scene in specific, and share ideas for using his relationships in the industry to get his music heard.
Kelvin Brown, a student at Loyola University New Orleans and a hip-hop producer, discusses his budding career as a beat-maker and record producer, demonstrates how easy it is to assemble a professional-quality recording rig at an affordable price, walks us through his creative process, and offers advice to other aspiring producers looking to step up their game.
Kelvin Brown, a student at Loyola University New Orleans and a hip-hop producer, discusses his influences and motivation for becoming a producer. He also shares his opinions on the importance of having a strong work ethic and a professional outlook when trying to make a name for yourself in the music industry.
Music attorney and educator Russell Rains works with Loyola University, New Orleans student Kelvin Brown to work through some of the legal aspects of establishing his company, Third Shift Productions, LLC. They discuss why establishing a Limited Liability Corporation (LLC) or similar entity can help shield you from personal liability in business dealings, why seeking legal advice is generally a good idea when founding a company as an antidote to casual advice or “homeboy business,” why wearing multiple hats (e.g. record company, booking agent, producer and publicist) can open you up to lawsuits, and much more.
Kelvin Brown, a student at Loyola University New Orleans and a hip-hop producer, shows us his production rig and discusses the relatively affordable tools that he has assembled on which he produces professional-quality recordings.
Kelvin Brown, a student at Loyola University New Orleans and a hip-hop producer, shares with us how he goes about creating and capturing beats and melodies, and demonstrates the process by creating a beat using his own recording rig.
Kelvin Brown, a student at Loyola University New Orleans and a hip-hop producer, shares some of the lessons he’s learned as he’s made his way in the business so that others can do the same.
Kelvin Brown, a student at Loyola University, New Orleans, and an up and coming record producer, talks with George Howard of ArtistsHouse and Loyola about the challenges that face a new player in the music business, and how young people can get their name known, retain control of their copyrights, and monetize the music they write or produce in order to build a lucrative career in music.
Kelvin Brown, a student at Loyola University, New Orleans, and an up and coming record producer, explains his plan for launching his career as a producer and writer. Along the way, he explains important music-business concepts like “poor man’s copyright” and “work for hire,” and shares his long-term strategy for starting a publishing company and a management company, and for keeping control of his assets while working with major music companies. He also talks about his current strategies for making industry contacts and getting his name known in as many circles as possible, and how this is helping his career.
Kelvin Brown, a student at Loyola University, New Orleans, and an up and coming record producer, explains how he plans to maintain at least partial ownership of the beats and tracks he creates through smart contract negotiations, and why doing this is absolutely essential to getting paid for your beats, songs, and tracks.
