Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, discusses the music industry from a unique perspective โ€“ that of a business economist whose focus is on global markets and market forces. He describes the courses he teaches at Berklee in economics and statistics and how he ties these topics to the business of music, and speaks at length about the worldwide music market and how anyone starting a career in music can learn about, and harness the power of, the massive international music scene.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, offers advice to the parents of music students, with an emphasis on how to prepare them for conducting their career like a business.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, describes the economics course he teaches at Berklee, and discusses how he puts the standard fare of an introductory economics course, e.g. the concept of supply and demand, or the theory of the firm, into the context of the music industry.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, discusses the increasing internationalization of the music business, and how emerging artists can look beyond their local scene โ€“ or even their native country โ€“ to begin to lay the groundwork for a successful career.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, describes some of the ways in which people can keep abreast of developments in the international music business scene.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, discusses his introductory statistics course and how he uses music industry examples and resources to apply statistics to situations that his students can use in their careers.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, discusses some nonmusical skills that can give musicians and music industry players an advantage they can use to solidify their career and position, and notes some resources that people can use to develop these skills.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, describes coming changes in the music industry that will be driven not by the US market but by foreign markets and companies, and by the global market as a whole โ€“ including the coming mobile revolution and changes in the touring and publishing trades.

Peter Alhadeff, Professor of Music Business/Management at Berklee College of Music, offers advice to music business students โ€“ or anyone โ€“ on long-term career survival, including tips on how to keep your skill set fresh and your information up to date in order to compete in the changing music industry of tomorrow.