John Kellogg is an entertainment attorney, performer, and Assistant Chair of the Music Business/Management Department at Berklee College of Music. He is also a practicing lawyer, who for many years represented the R&B group The O’Jays, and who currently represents singer Gerald Levert as well as emerging artists. Kellogg also performed and recorded with the R&B/funk group Cameo before attending law school.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses matters of strategic interest to anyone starting out in the music industry, whether on the music or the business side. He addresses what the industry is likely to look like tomorrow and how that will change who gets paid and for what, how to use new media methods to get your music to your fans, how to network in the industry effectively, when you need a lawyer, and how to protect and monetize the songs you worked so hard on writing.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, makes a case for why it’s extremely important to have an experienced music lawyer look over your recording contract before you sign on the dotted line, and what to do if you don’t have, or can’t afford, an entertainment lawyer.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares incidents from his own career to illustrate why it pays to network, talk to people, and do your homework so that when you meet key players in your field, you know who they are and what they do.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses the important of reputation in the music industry as part of an argument in favor of ethical business dealings.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses the impact that using a sample of a copyrighted work can have on your bottom line, and offers some alternative creative strategies that will keep all your work’s income flowing to you and you only.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares his thoughts on the future of the music business – in specific, how consumer behavior such as filesharing is changing how music companies must do business, and how copyright holders might need to adapt in the coming years to keep making money off the copyrights they hold.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, gives advice to young people interested in working in the music business. He discusses what kind of education is most valuable for a music industry career, some of the major business trends that are shaping the industry today (especially in how copyright is used), and how young people in the music business are right now implementing changes that will transform the industry of tomorrow.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses how best to go about copyrighting your original songs, and how your strategy should change if one of your songs becomes popular.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, describes some strategies that emerging songwriters and artists can use to gain exposure for the music they make, that rely on getting paid a little today for a chance at getting paid a lot in the future.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses what the major record labels can do for an artist in today’s environment, and why they’re not as evil as you might think. He also shares some career-development tips that will help raise your profile, find new fans and, if you desire, make you and your music much more attractive to a major label and the marketing power they represent.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, discusses why songwriters and artists should register their songs with a performance rights organization such as BMI, ASCAP or SESAC.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, illustrates why playing live, and having a great live show, is the cornerstone of a successful career in music.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, shares examples from the careers of successful artists (Cameo, R. Kelly) to illustrate how starting small – playing on street corners or in subway stations – can be a stepping stone to making it big.
John Kellogg, Professor of Music Business/Management at Berklee College of Music, describes some important points of negotiation for when you are getting ready to sign your first recording contract, points out some clauses which should be non-negotiable, and discusses some new features of contracts that, if you’re very lucky and very tenacious, you can turn to your advantage.
