Kevin Coogan of Stella Management shares his story and advice about the music industry, including wisely implementing an artist management strategy, maintaining independence as an artist, and exploiting all available opportunities in the modern music age.

Loyola student Meredith Arnold interviews Kevin Coogan of Stella Management. Topics of discussion include the challenges of a young classical composer today, what it takes to be successful as a performing classical artist, and how to break into the film scoring industry.

Loyola student Meredith Arnold interviews Kevin Coogan of Stella Management. Topics of discussion include the challenges of a young classical composer today, what it takes to be successful as a performing classical artist, and how to break into the film scoring industry.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about marketing a younger artist in a genre that typically favors older artists.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about how to succeed as a modern classical artist. Coogan notes that for his main client Eric Whitacre, the strength of his success has been based solidly on the quality and popularity of his compositions, and discusses how this strength translates into a career advantage.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about how composers can be commissioned to produce a work, illustrating his discussion with examples from the career of his main client, Eric Whitacre.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about when to seek a manager as a classical artist. Coogan explains that his main client Eric Whitacre had a good deal of success before hiring management, and describes how their relationship developed from a friendship into a professional partnership.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about the challenges of a performing classical artist in today’s modern music age. Coogan shares his view that in the shrinking classical industry, artists must adapt by performing more contemporary compositions and being open to alternative performance venues.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management on the differences between managing a rock band and managing a classical composer. Coogan expresses his satisfaction in working with adults in the classical world, versus having to “parent” young rock bands. He also shares his optimism about the future of independent music.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about the competitive world of film scoring. Coogan describes the difficulties of breaking into the film industry, and encourages aspiring film composers to exploit every opportunity.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about the ins and outs of workshops for composition. Coogan explains that the main purpose in these workshops is to give artists the tools they need to succeed on a business level. He also mentions the unique experience in his workshops of allowing young composers to write and conduct a short piece for an “A-list” orchestra.

Kevin Coogan of Stella Management shares the story of how he got into the music business, and how he left corporate life for a career as an artist manager.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about marketing and promoting his main client, Eric Whitacre. Coogan explains that for Whitacre, the talent speaks for itself, and his job as a manager is to basically oversee and facilitate opportunities as they arrive. He also speaks specifically about the promotion process for Whitacre’s upcoming musical.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about the potential for new classical music to be performed in New Orleans.

Loyola student Meredith Arnold speaks with Kevin Coogan of Stella Management about how to best prepare for the modern music industry. Coogan encourages the use and exploitation of online resources, as well as being familiar with popular trade magazines. He also stresses the importance of seeing every opportunity through to its maximum potential.

Loyola student Kelvin Brown interviews Kevin Coogan of Stella Management. Topics of discussion include performing rights organizations (PROs), advice for hip-hop artists, and what it means to be a successful artist manager.

Loyola student Kelvin Brown speaks with Kevin Coogan of Stella Management about reasons to join a performance rights organization. Coogan gives a history of ASCAP (American Society of Composers, Authors, and Publishers) and explains how performing rights organizations (PROs) collect royalties on behalf of songwriters.

Loyola student Kelvin Brown speaks with Kevin Coogan of Stella Management about what hip-hop artists should bear in mind with regard to publishing. Coogan encourages all artists to join a performing rights organization (PRO) such as ASCAP (American Society of Composers, Authors and Publishers), and stresses the importance of being educated about how the splits in songwriting work.

Loyola student Kelvin Brown speaks with Kevin Coogan of Stella Management about the history of both ASCAP (American Society of Composers, Authors, and Publishers) and BMI (Broadcast Music Incorporated). Coogan describes the “follow the dollar” system implemented within ASCAP that ensures songwriters are getting paid fairly, versus the “all in” system at other performing rights organizations.

Loyola student Kelvin Brown speaks with Kevin Coogan of Stella Management about what it means to be a good manager in the modern music age. Coogan shares his history as a manager, and explains how relationships with labels can help to bring an artist to the next level.