In this interview with John Snyder at Loyola University, New Orleans, Stephen Rehage discusses how his company, Rehage Entertainment, creates and implements unique live entertainment experiences, explaining the intricate process of producing large-scale events such as the Voodoo Music Experience, and describing the challenges of securing sponsors, booking talent, and turning a profit in a risky business.

Concert producer Stephen Rehage discusses how his passion for music motivated him to create his unique live entertainment company. He describes how his first three interactive tours in the early 1990s paved the way for larger productions such as the Revlon Run/Walk, an annual entertainment-driven fundraiser held in New York and Los Angeles, as well as his own annual festival in New Orleans, the Voodoo Music Experience.

Concert producer Stephen Rehage explains how his company plans and executes the annual Voodoo Music Experience festival in New Orleans, including choosing the acts, securing sponsors, executing contracts, promoting the event, and hiring a staff.

Concert producer Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan.

Concert producer Stephen Rehage expresses his views on why the traditional concert promotion business model isn’t working, and shares his thoughts on why the occupational hazards make it an undesirable career choice for most people.