In this full-length presentation of the Deal or No Deal Music Industry Seminar held in Chicago in April 2007, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records discuss the keys to making it in the music industry, such as the value of a higher education versus street-level experience, how to network effectively, how to get an internship, and what a bad record deal looks like. They also share their personal secrets on career planning, workflow and earning respect in the industry.
In this clip from the Deal or No Deal Music Industry Seminar, panelist Lenny Santiago (Roc-A-Fella/Def Jam Records) discusses how to set goals for yourself and how to achieve them.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss how finding a mentor can help you kick-start your music industry career.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss what going above and beyond your job can do for your career, and when to take the credit for what you’ve done.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss the ways in which technology is changing the game for music companies and related industry players.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss what qualities people need to possess in order to land and succeed in a music industry internship.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss what they have found most rewarding in their careers.
In this clip from the Deal or No Deal Music Industry Seminar, panelist Lenny Santiago (Roc-A-Fella/Def Jam Records) answers an audience question about how best to get your name and your music onto the radar of people who can help you kickstart your career.
In this clip from the Deal or No Deal Music Industry Seminar, panelist Shawn Murphy (ASCAP) tells the story of the worst record deal he ever saw, as an example of what not to do when considering signing a contract, and discusses the lack of options you have if you do sign a bad contract.
In this clip from the Deal or No Deal Music Industry Seminar, panelist Lenny Santiago (Roc-A-Fella/Def Jam Records) discusses why the DJ is the most important person in the music business today when it comes to breaking new rap/hip-hop artists.
In this clip from the Deal or No Deal Music Industry Seminar, panelist Lenny Santiago (Roc-A-Fella/Def Jam Records) answers an audience question about the best ways to meet and make connections with players in the music industry.
In this clip from the Deal or No Deal Music Industry Seminar, organizer “J” introduces the seminar and panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records).
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP) and Jeff Sodikoff (Platform-One Entertainment) discuss why they chose a career in the music industry and how they got their start.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss the relative merits of college versus real-life experience for people starting a career in the music industry.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss the risks they have taken in choosing their career paths, and how those risks have paid off – or not.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss the value of mapping out a strategy before you start a project.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss why it’s important to be a multi-tasker to have a music industry career, and how to know when it’s time to focus on what’s in front of you instead.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Shawn Murphy (ASCAP), Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss the value of “grinding” – of working nonstop on your career and your goals in order to create opportunities for yourself.
In this clip from the Deal or No Deal Music Industry Seminar, panelists Jeff Sodikoff (Platform-One Entertainment) and Lenny Santiago (Roc-A-Fella/Def Jam Records) discuss why building good relationships is the key to achieving your music industry goals.
