Bob Merlis is widely known in the music industry for the decades he spent doing extensive publicity work for Warner Bros. Records. In 2001, Bob left his role as Senior VP of Worldwide Corporate Communications at Warner Bros. and began his own consulting business, Merlis For Hire (M.F.H.). Merlis for Hire has worked with many high profile clients like John Mellencamp and ZZ Top. In addition to his entrepreneurial publicity endeavors, Bob holds many other important music-related responsibilities. These responsibilities include: member of the Rock and Roll Hall of Fame nominating committee, Blues Foundation board member, and co-founder of the independent blues/roots record label, Memphis International Records.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about different methods of exposure, promotion, publicity and the various services his company provides for up and coming artists.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob talks about three detrimental artist characteristics that make him turn away from representing a potential client.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob gives advice to artists that are hoping to get a publicist to represent and promote their careers.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob emphasizes how important and helpful it can be for an artist to have a story about their band that their publicist can use as an angle for garnering press coverage.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about the useful purposes for press releases and how they are a great way to get the word out to various publicity outlets.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob talks about how getting an artist access to red carpet events can increase their exposure and visibility.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob talks about how in today’s world of entertainment, some stars become very famous just from attending many A-list events and exploiting the media.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob gives his insights into being prepared and flexible when having a career in the changing music industry.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob speaks about how it is important for his clients to identify with his personality and appearance to ensure and maintain a successful working relationship.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob talks about the variety of publicity and marketing strategies his company utilizes to gain exposure for his clients.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about how his firm selects artists to work with, and why it is important for a publicist to believe in the work of the artist they are promoting.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob goes into detail on his experience in working with major label publicity departments as an independent publicity firm.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about his beginnings in the industry and how he built his career in the music business.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob compares music-focused publicity in the past to the new more personality-related publicity trends of today.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about how to be a successful publicist and promoter today. Bob emphasizes having good writing skills as a publicist and also encourages publicists to work outside of the music industry as well.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob explains how the Internet has impacted the world of publicity and raised the expectations for his services.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about his other job as an automotive journalist and how it relates to his job as a music publicist.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. Bob gives his insights on how artists can empower their careers by having someone else handle and expand their publicity endeavors.
