Brad Wavra of Live Nation, the world’s largest concert promotion company, talks about his career, LiveNation, and how his company goes about finding, booking, and building a relationship with the artists they handle.

Brad Wavra, Vice President of Touring at Live Nation, shares his thoughts on the qualities he believes make a successful artist.

Brad Wavra, Vice President of Touring at Live Nation, offers frank advice to people hoping to have a career in the music business about the skills, mindset, and sacrifices such a life requires.

Brad Wavra, Vice President of Touring at Live Nation, explains the role that his company, and similar companies, play in building the careers of the artists they work with.

Brad Wavra, Vice President of Touring at Live Nation, discusses the role of a booking agency in advancing an artist’s career.

Brad Wavra, Vice President of Touring at Live Nation, talks about the thought process behind deciding to work with a particular artist.

Brad Wavra, Vice President of Touring at Live Nation, introduces his company and discusses his role in finding and signing touring artists whose ticket-sales potential meets Live Nation’s criteria.

Brad Wavra, Vice President of Touring at Live Nation, recounts how he got his start in the concert promotion and booking industry.

Brad Wavra, Vice President of Touring at Live Nation, talks about how the internet has changed the way people discover music, and how Live Nation and similar companies can leverage these new distribution channels to their advantage.

Brad Wavra, Vice President of Touring at Live Nation talks about how Live Nation has grown to be the biggest promoter in the world by absorbing some of the pioneers of the field.

Brad Wavra, Vice President of Touring at Live Nation, discusses how recent changes in the music industry have made the concert business the primary source of revenue for working artists.

Brad Wavra, Vice President of Touring at Live Nation, explains how he collaborates with an artist’s management team and label to build a tour.

Brad Wavra, Vice President of Touring at Live Nation, describes the differences between working with venues that Live Nation owns outright, and venues they have entered into reciprocal agreements with.

Brad Wavra, Vice President of Touring at Live Nation, uses the example of his company’s relationship with the band Korn to illustrate how revenue flowing to an artist can be maximized if all the various parts of their support team (label, manager, agent, etc.) formally agree to work together in specific ways.