Larry Vallon, Senior Vice President of National Booking at AEG Live, talks about AEG, the concert business, and his thirty-six year career booking and promoting live music.

Larry Vallon, Senior Vice President of National Booking at AEG Live, gives advice to young entrepreneurs who are thinking about organizing and financing live shows.

Larry Vallon, Senior Vice President of National Booking at AEG Live, describes the various business in the AEG portfolio.

Larry Vallon, Senior Vice President of National Booking at AEG Live, describes how a festival producer finds and books talent.

Larry Vallon, Senior Vice President of National Booking at AEG Live, talks about the history of concert promotion in the USA since the 1960s, remembers some of the business’ pioneers, and describes the ways in which the “professionalization” of concert booking has produced the landscape we have today.

Larry Vallon, Senior Vice President of National Booking at AEG Live, talks about how the team who created the Coachella Festival went about turning a money-losing experiment into one of the premier music festivals in the USA.

Larry Vallon, Senior Vice President of National Booking at AEG Live, discusses the strategy and implementation of putting on Los Angeles’ Detour Festival

Larry Vallon, Senior Vice President of National Booking at AEG Live, tells how he got his start in the concert business and, using his own story as an example, describes how dependable people can quickly take on enormous responsibilities.

Larry Vallon, Senior Vice President of National Booking at AEG Live, talks about strategies for marketing live concerts to various demographics.

Larry Vallon, Senior Vice President of National Booking at AEG Live, explains how royalties for a live performance are calculated.

Larry Vallon, Senior Vice President of National Booking at AEG Live, describes how music piracy has changed the role of live concerts in the music industry, and made bookers re-think some of the ways they do business.

Larry Vallon, Senior Vice President of National Booking at AEG Live, discusses the intangible qualities that some artists have that makes them a bigger concert draw.

Larry Vallon, Senior Vice President of National Booking at AEG Live, describes how a concert promotion company like AEG goes about its business.

Larry Vallon, Senior Vice President of National Booking at AEG Live, describes the various types of relationships that can exist between a venue and a large booking agent, such as outright ownership, exclusive contract, and nonexclusive contract.