Steve Schnur is Worldwide Executive, Music and Music Marketing for Electronic Arts (EA), the largest video game producer in the world and home to titles like Madden NFL 2006, The Sims and Medal of Honor. A longtime veteran of the music industry, Schnur held executive positions with the Arista, Elektra, Chrysalis and Capitol labels before moving to EA to become a leader in creating synergies between the video gaming and music worlds. Through Schnur, EA partners with major and independent labels to create opportunities to feature music in-game to enhance the gaming experience, and create channels through which gamers can then purchase music heard in the game.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur recommends that artists and composers who are interested in getting their music into video games should always be networking, playing live, and creating a buzz about their band. For composers, Schnur recommends that composers get agents to represent them and build their connections.
Steve Schnur is the Worldwide Executive for EA Games. Schnur speaks about the composers they pick to work on their games and how they treat musical rights in the video game world. Schnur also talks about the exciting opportunities for composers to work with writing interactive scores in video games.
Steve Schnur is the Worldwide Executive for EA Games. EA is the #1 video game producer in the world and is the creator of popular game series such as Madden Football, Need for Speed, Harry Potter, and more. In this clip, Schnur explains his role at EA Games and how he deals with all of the music that goes into the games and his role in the marketing of the games.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, dissects the expansive amount of exposure an artist receives when their song is placed in an EA video game. Schnur goes into detail about how listening to music while playing a video game is unlike any other music interactive experience. EA makes a point to go 10 steps further and exposure their artists in an impressive variety of promotional outlets.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur talks about how music functions in different video games and how that relates to what music is selected to be featured in particular games. He also speaks about discovering new artists for video games and EA’s work with songwriters in the industry.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur explains EA’s approach placing new artists in their video games and allowing gamers to discover new music in this format. He also goes on to compare music in video games to the amount of new music discovery in radio and entertainment.
Steve Schnur is the Worldwide Executive for EA Games. Schnur explains how piracy isn’t as harmful in the video game market as compared to the record industry. The video game industry develops new consoles and game formats so quickly that piracy isn’t able to keep up. Schnur predicts that in the near future video games and many other entertainment sources will become available only on the Internet.
Steve Schnur is the Worldwide Executive for EA Games. Schnur discusses how EA decides which music works in their games and how they approach gamers in researching this information. Schnur also speaks on the demographics for EA’s various games.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur discusses the licensing and publishing rights that EA deals with and what kind of distribution they participate in with the music in their games.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur explains how interactive video game scores function within the game and how this innovative opportunity attracts composers to working in this format.
Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur explains his role at EA Games and how he deals with all of the music that goes into the games and his role in the marketing of the games. He also speaks on the changing music trends in radio and entertainment, the recording process, piracy issues, and more.
