Musician, educator, and consultant Mike King is a veteran of several prominent independent record labels and has over 10 years' marketing, project management, and artist development experience in the music industry. Mike is the managing editor and directs the marketing efforts for Artists House Music. He also authors and leads several online marketing and technology courses for CNET, and is a contributing writer for Making Music magazine. He currently lives in Cambridge, MA and serves as Marketing Communications Manager for Berkleemusic, the online extension school of Berklee College of Music.
Mike King, a veteran music marketing manager and managing editor of Artistshouse, reveals the secret strategies behind marketing yourself and your music effectively. He discusses when to hire an independent record promoter or publicist and how to know you’re hiring the right person, how to get national distribution for yourself without going through a traditional distributor, how to get your record into stores, how to build and manage a contact database and fan base, and how to run an integrated marketing campaign that gives you the most bang for the fewest bucks.
Mike King, a veteran music marketing manager and managing editor of Artists house, describes how to work with an independent publicist – in particular, what a publicist can do for you, how a publicity campaign should work, how to find the right publicist for you, and how to make sure that when you hire a publicist you’re getting enough bang for your buck.
Mike King, a veteran music marketing manager and managing editor of Artistshouse, discusses why album art still matters in the age of downloads, and shares some tips on how to make sure that the album art you choose – cover, booklet, logo, etc. – makes the right impression on your fans and stands out in a retail bin.
Mike King, a veteran music marketing manager and managing editor of Artistshouse, discusses the steps you need to take in order to persuade music retailers to agree to stock your album, and how to cultivate relationships with key stores.
Mike King, a veteran music marketing manager and managing editor of Artists house, discusses how to run a strategic and integrated marketing campaign that takes advantage of every bit of exposure you get in order to build your audience, your retail presence, and your radio and press profile as quickly and cheaply as possible.
Mike King, a veteran music marketing manager and managing editor of Artists house, discusses the importance of contact management – keeping a current list or database of the industry contacts you deal with as well as a fan mailing list – and how to leverage your contact lists to advance your career.
Mike King, a veteran music marketing manager and managing editor of Artists house, discusses some new distribution methods and services that will get your album to consumers without the need for a traditional distribution agreement, which can be nearly impossible for independent artists to secure.
Mike King, a veteran music marketing manager and managing editor of Artists house, describes how to work with an independent radio promoter – in particular, what a promoter does, what you should expect from one, how to know if a promoter is right for you, and how to make sure that when you hire a promoter you’re getting enough bang for your buck.
