Fred Rosen is the former President and CEO of Ticketmaster, the largest event ticket vendor in the world. Rosen started at Ticketmaster in 1982 when it was a single ticket outlet based in the Pacific Northwest, and grew the struggling business into its current incarnation as a billion dollar titan that does business with nearly ten thousand venues on four continents. Rosen is also trained as an attorney and worked for a time as a stand-up comedian.
Fred Rosen, founder and former President of Ticketmaster, introduces himself and the business of event ticketing. Along the way, he describes how he built Ticketmaster into the largest event ticket provider in the world, and shares valuable advice for entrepreneurs and executives on everything from marketing strategy to the nature of entrepreneurship to how to handle negative publicity and high-profile setbacks.
Fred Rosen, former owner and CEO of Ticketmaster gives his views on what makes a successful entrepreneur, and assesses the qualities that drive entrepreneurs to succeed in their chosen field.
Former Ticketmaster CEO Fred Rosen discusses how the economics of ticket pricing for live concerts has evolved over the past few decades. He describes the invention of the “Golden Circle” (which was the first premium-priced event ticket plan) and the advent of tiered pricing based on seat location, and shares his thoughts on how tiered pricing has transformed the business of live music for promoters, artists, managers, and agents.
Former Ticketmaster CEO Fred Rosen shares his thoughts on Ticketmaster’s negative portrayal in the press, and how he learned to deal with criticism from writers and groups who may or may not have had complete knowledge of Ticketmaster’s business and the economics of concert ticket sales.
Fred Rosen, former owner and CEO of Ticketmaster, tells what marketing strategies he used to beat his competition and grow Ticketmaster into an international corporation – strategies that anyone can use to help advance their own interests.
Former Ticketmaster CEO Fred Rosen discusses the evolution of service charges and business costs in the ticketing industry, and describes what charges constitute the service charge that ticket agents add to the cost of concert tickets. He also recounts how Ticketmaster made it part of their service to take criticism about the cost of tickets on behalf of all the players involved, why that decision was made, and how it affected Ticketmaster.
