A long-time music industry veteran, Jeff Ayeroff has started two storied labels – Virgin America and The Work Group, and recently served as a Vice President and “Creative Czar” with Warner Bros. Records.
Jeff Ayeroff, founder of both Virgin America and the Work Group and former “Creative Czar” with Warner Bros. Records, discusses the elusive quality of “marketability” and how musicians should approach their own marketing and image.
Jeff Ayeroff, founder of both Virgin America and the Work Group and former “Creative Czar” with Warner Bros. Records, talks about his long career in the music business and why he loves his job, and offers inspiration to others starting on the same path.
Jeff Ayeroff is the co-president of Artists First. He discusses his background in law, his pursuit of a career in the music business, and his entry into the record industry at A&M Records.
Jeff Ayeroff is the co-president of Artists First. He discusses the point at which an artist becomes big enough that they no longer need their record label. This allows the artist to engage in hard-ball negotiations with the label and sign lucrative music contracts. Record labels, he states, concerned about their image and stock value are willing to pay big money to sign the artist and continue to produce their music.
Jeff Ayeroff is the co-president of Artists First. He discusses the visual and theoretical components of marketing an artist. He also explains the role of marketing in various departments at a record company.
Jeff Ayeroff is the co-president of Artists First. He discusses the various aspects and benefits of having a partner in the record business and his experiences with his business partner, Jordan Harris.
Jeff Ayeroff, founder of both Virgin America and the Work Group and former “Creative Czar” with Warner Bros. Records, discusses the concept of “seduction” by way of explaining the personality traits it takes to be the kind of music industry executive who closes deals, signs hot bands, and wins the big battles for your company.
Jeff Ayeroff, founder of both Virgin America and the Work Group and former “Creative Czar” with Warner Bros. Records, talks about running a label, from the human component of building a staff and working with artists, to the business aspects of record distribution and collection of money, to the importance of building a great promotions and retail sales staff.
Jeff Ayeroff is the co-president of Artists First. He discusses the unique experience of working for A&M Records for nine years. He arrived when many famous artists were just getting started and the record company was privately owned. While at A&M records he worked with mainstream music and instrumental music learning how to market these albums, he delved into creating cover albums, and recalls having the opportunity to play in many aspects of the music business.
