Alan Ett is founder and President of the Alan Ett Creative Group, a Los Angeles-based music and production empire composed of: Alan Ett Music Group, a full-service music production facility; Media City Sound, an audio post-production facility; Creative Production Group, which produces original programming; and Opus 1 Music Library, which licenses music and soundbeds. He is also a composer and keyboardist and a graduate of the New England Conservatory.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, recounts how he got his start in the music business, and describes in detail some of the Group’s companies, including Opus 1 Music Library, Media City Sound, Creative Production Group, and IMRAS (International Music Royalty Administration Services). He also discusses his management philosophy, how he integrates creative concerns into business matters, and the challenges that face an independent company in competition with the majors. Finally, he offers some cautionary advice to musicians hoping to break into the music business.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, discusses how he got his start in the music business, how he founded his company, and how he went about growing it from a two-person operation to its current status as a multinational music composition, publishing and licensing empire.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, describes the business logic behind the founding of two of his businesses, Opus 1 Music Library and Creative Production Group. He also discusses what each company does and how those businesses are evolving to meet the challenges of today’s music industry. He also briefly discusses IMRAS (International Music Royalty Administration Services), which he founded to manage the Group’s own international licensing revenue and which now offers this service to other US-based music companies.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, discusses how he approaches his job as head of several distinct companies. He imparts advice that is useful for any manager on how to build a team, how to delegate, and how as a CEO or similar leader to keep your company or companies competitive and agile.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, shares his thoughts on the intersection of business and the creative mind, and on the need for musicians and creators to also pay attention to the business aspects of the projects they undertake.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, discusses how he conducts his daily business. In the process he reveals some important tips and habits that have made him the highly successful music industry executive that he is, and how to apply them to your career whether you're a budding label mogul or a hard-working session player.
Alan Ett, President, CEO and founder of Alan Ett Creative Group, offers advice for people hoping to pursue a career in music. He shares his thoughts on the importance of passion, the value (or lack of value) in diversions, the advantages of being open to opportunity, and much more.
Alan Ett, founder and President of Alan Ett Creative Group, discusses his career and what AECG does. He begins by describing how he built the various companies that make up AECG, and goes into detail about what each of them does – for instance, handling audio production for video releases, what a music library does and how it operates, and how his companies are constantly seeking new ways to turn the raw data they own into new opportunities. Then, Ett discusses the current state of the music industry and shares his thoughts on who the winners and losers are likely to be in the near future, and offers advice to young people who are seeking a job in the music industry on how to get a foot in the door.
