Darrale Jones, VP of A and R at Atlantic Records, talks about being an A and R rep. He believes there is more responsibility in today's industry to stay within a budget to develop an artist. Darrale discusses how an A and R rep progresses in the term of their career by finding successful artists. He explains what he is looks for in terms of certain characteristics in an artist he believes will be successful and his methods of how to find an artist.
Darrale Jones, VP of A&R at Atlantic Records, gives advice to anyone wanting to enter the music business. He recommends doing research at a label and how to become an asset to a record label. Darrale makes the point that an A&R person has to have passion for music and be dedicated to the music industy.
Darrale Jones, VP of A and R at Atlantic Records, talks about the challenges of working with artists. He decribes the different approaches he takes with new artists and developed artists. Darrale explains how he gets involved with a new artist and his methods of deciding if the artist is commercially viable by spending time getting to know the artist. He then gives an example of working with Usher on how he deals with a developed artist and the way in which he gives constructive critcism. Darale then explains what the A and R job entails and how it effects the rest of the label's operations in dealing with an artist.
