Catherine Stellin is Vice President of The Intelligence Group, a market and brand research firm based in New York and Los Angeles. The firm specializes in capturing Gen-X and Gen-Y consumers (aged 14 to 39) for a client list that includes companies like Coca-Cola, Nike, MTV/Viacom, Nokia and Revlon.
Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin gives a detailed explanation of the many services and initiatives that The Intelligence Group provides for its various clients.
Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin talks about how consumers today have a strong desire for someone to recommend other products to them based on their established interests. Furthermore, Stellin explains how music marketing fits into this modern consumer concept.
Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin discusses today’s consumer relationship to a variety of artists and how downloading music allows consumers to experiment with new music tastes much easier than in the past. Stellin also speaks about today’s consumer relationship to going to see live concerts and which live show formats are more effective than others.
Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin establishes the differences between Generations X and Y and discusses the large role that music plays in the lives of these generations. Stellin also focuses on how the importance of music and entertainment in these generations impacts the marketing process for these age groups.
Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin speaks on the less traditional ways The Intelligence Group approaches research marketing and she also goes into detail on the different types of reports produced by the Group.
Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin discusses the focus on digital sales today and how consumers today are just as inclined to purchase a ring tone when compared to purchasing a band’s t-shirt at a concert. Stellin also talks about the ideas of ownership and how those ideas affect consumer’s decisions in experimentation and self-expression.
