Jerry Goolsby, a Professor of Marketing at Loyola University, New Orleans and a maker of custom guitars, explains how to choose a guitar that suits your playing style and intended sound. He also briefly explains some of the variables of intonation and string gauge that make each guitar unique and which influence a player's comfort on the instrument.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar, including wood selection and body shape, proper bracing and brace placement, constructing the neck and fretboard, decorating and inlaying, and more.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this final section, he answers student questions about how to obtain rare, exotic, and finest quality woods, and about the environmental impact of timber harvests and tree farming.

Jerry Goolsby of Loyola University, New Orleans discusses with an audience of students how he got his start building guitars, as a preface to a workshop on how to construct an acoustic steel-stringed guitar.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section he discusses the acoustic properties of some important guitar woods, and demonstrates how the pieces of the body are shaped and assembled.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, talks about the importance of an artist finding a balance between art and commerce for success.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section, he discusses the effect of body cavity size and shape on the sound of an acoustic guitar.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section he demonstrates building the top of an acoustic steel-stringed guitar – selecting wood, cutting and placing braces, and the properties of various adhesives used in construction, and how these all contribute to the sound of the finished instrument.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section he discusses the construction of the neck and fretboard of a guitar, from which woods to use to how to inlay a neck with decorative mother-of-pearl.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section he discusses binding and decorating acoustic guitars using materials from simple plastic to abalone.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section he discusses finishing a guitar – what finish does, why it’s necessary, and what it does for the wood of a guitar.

In a student workshop at Loyola University, New Orleans, Professor Jerry Goolsby teaches the basics of building an acoustic guitar. In this section, he answers a student question about selecting and placing a pickguard.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, talks about the essentials of marketing and how they apply to marketing music.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, gives advice to people looking to make it as an artist in the music industry.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, discusses what the ideal artist-label relationship looks like.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, discusses the importance of having a complete business plan. He briefly describes the strategic, HR, legal, and finance plans a band should think through to be prepared in the industry.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about the challenges every independent artist has to face.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about how one goes about choosing a guitar that fits their style.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about what he sees as the down side of getting a record deal if you're already a successful band.