Nic Adler, owner of The Roxy Theater in Los Angeles, talks about having a booking agent. Adler feels that there is a correct time and place in an artist's career when a booking agent is necessary. He shares his belief that having a booking agent before one's time can be harmful. For instance, he illustrates how a local band with a booking agent can get caught between the local and national booker. Also in this segment, Adler explains when artists need a booking agent. Artists have reached that point when they have a record, capture press attention, and need exposure.
Nic Adler, owner of The Roxy Theater in Los Angeles, talks about the history of The Roxy Theater, his childhood at The Roxy, his time spent as a band manager, and his new perspective. Adler also shares his opinion on the corporate environment.
Nic Adler, owner of The Roxy Theater in Los Angeles, discusses band websites. Instead of submitting packages, Adler explains that The Roxy is instead using band websites as substitute packages. The package process takes up time. From putting together the package, to mailing it, to waiting for the club to look at it, a lot of time can be saved by simply using websites. Adler also points out that websites allow the artists to set up what they want the viewer to see. Also in this segment, Adler emphasizes the importance of professional and high quality packages.
Nic Adler, owner of The Roxy Theater, discusses how “pay to play” arrangements work between venues and new artists, and what artists need to do in order to ensure that such an arrangement is actually going to benefit them.
Nic Adler, owner of The Roxy Theater, talks about how the role of the venue as a place to hear music has changed as the music industry has evolved, and why he feels live music is still relevant to the careers of recording artists. He also discusses how venues choose what kinds of music to book, and whether artists should consider the venue’s home genre when submitting audition materials.
Nic Adler, owner of The Roxy Theater in Los Angeles, talks about starting a club like The Roxy. He explains that one needs to think of the customer needs, such as the viewing angles and ticket prices. One also needs to consider the band's needs. Adler lists aspects such as the sound system, lighting, and dressing rooms as pertinent needs of the band. Also in this segment, Adler discusses coming from a business perspective. The owner needs to make sure that the employees are taken care of and that the bar and door are profitable.
Nic Adler, owner of The Roxy Theater in Los Angeles, talks about what it takes to be a successful artist. For instance, he mentions the importance of quality and heart. Adler also discusses the Los Angeles scene. LA local bands are signed more often since the music business is accessible to them. Also in this segment, Adler mentions The Roxy internships. He believes the internships are a great first step in making it in the industry. Adler also explains how artists use The Roxy as a vehicle. Artists begin promoting outside venues and slowly work their way to the top.
