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Trudy Green Trudy Green - Manager
HK Management

HK Management

Trudy Green is an artist manager with HK (Howards Kaufman) Management. She personally manages Aerosmith, Perry Farrell, and Mick Jagger, and has worked with Michael Jackson, Janet Jackson, Heart, and Stephen Bishop.


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Advice for Artists
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TAGS: Advice | HK Management

Trudy Green, a manager, gives advice to artists wanting to pursue a career in the music industry today. She emphasizes that a career in music is a life commitment. The artist needs to make sure that they want it more than anything. Green also explains that the artist must have enormous talent, passion, and tenacity. Also in this segment, Green points out that the manager must work just as hard as the artist. She suggests that the manager and artist lay out their goals. Since the artist and manager are basically married, being able to communicate clearly is extremely significant.

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What it Takes to be an Artist
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TAGS: What it Takes | HK Management

Trudy Green, a manager, explains what it takes to be an artist, the different facets of success, the importance of manager guidance, the significance of the artist team, the value of understanding the business, and the importance of performing live. Green also speaks about entrepreneurship and the importance of understanding your finances.

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Background on Trudy Green
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TAGS: | HK Management

Trudy Green, a manager, talks about her work history in England. She worked with The Beatles and also ran an independent record label. Green explains her vision - managing the greatest rock and roll band in the world. Also in this segment, Green describes how she ended up in the management business. While on vacation in America, she was offered a job that segued into management. Her fellow manager had Stephen Bishop as a client. His lawyer, Don Passman, introduced her to Howard Koffman, who has been her partner ever since.

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Branding, New Technologies, and The Future of Advertising
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TAGS: Promotion | Branding | Future of Music | Technology | HK Management

Trudy Green, a manager, talks about branding and its connection with new media, the possibilities from new technologies, the grassroots approach, and the future of the music industry.

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Being a Manager
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TAGS: Manager | HK Management

Trudy Green, a manager, explains the duties, necessary skills, most challenging aspect, the time commitment, and most rewarding part of being a manager. Green also gives advice to young managers.

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Trudy Green
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TAGS: | HK Management

Trudy Green, a manager with HK Management, talks about being a manager and an artist in the music industry today.

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