Artist manager Marc Oswald introduces himself and his job, and discusses how he manages and markets his three biggest clients – country music stars Big & Rich, Gretchen Wilson and Cowboy Troy.

Artist manager Marc Oswald talks about how he brought together his biggest clients – the country duo Big & Rich.

Artist manager Marc Oswald talks about his job and the “wagon wheel” theory of artist management.

Artist manager Marc Oswald discusses his three biggest clients and the strategies he agreed on with each of them to advance their careers and articulate their personas.

Artist manager Marc Oswald shares his thoughts on the special challenges and opportunities that are presented to managers working with country music artists.

Artist manager Marc Oswald tells how he goes about overseeing the production of music videos and television appearances that showcase both the song and the performer.

Artist manager Marc Oswald (Big & Rich, Gretchen Wilson) discusses what attributes he looks for in identifying great musicians who will be worth investing in.