Terry McBride is co-founder and CEO of Nettwerk Productions, the largest independent record label in Canada. Since its inception in 1984, McBride has grown Nettwerk into a diversified artist services empire, encompassing Nettwerk Records (a record label), Nettwerk Management (an artist management firm), Nettwerk Music Publishing, Nettmedia (a web and digital media enterprise), and Artwerks (a graphic arts and fashion design house). To date, Nettwerk releases have sold more than 100 million copies worldwide. McBride was also one of the creators of the Lilith Fair, a pioneering all-female performer concert tour that enjoyed great success for several years in the late 1990s.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, introduces his company and its history, and offers advice to other aspiring artist managers and label owners on how to manage artists and employees. He also shares his thoughts on the future direction of the music business, and the business model that has helped Nettwerk become the biggest independent label in Canada.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, moderator Terry McBride (Nettwerk Records) and attorneys Gary A. Watson, Michael Guido, Robert Windham, and Stanley H. Schneider discuss the effect of new digital music distribution technologies and enterprises on the music marketplace, and the state of the copyright laws which regulate this market. Among the topics discussed are: what the RIAA is really doing by suing its customers who illegally download music; whether unit sales are still the best way to measure success in today’s music industry – and if not, what is; the legal implications of the new 360 deals being signed by artists like Madonna; how online music services like The Orchard and SNOCAP attempt to address the new realities of music sales in the digital age; some possible ways to ensure that all parties still get their fair share in a digital distribution model; whether digital rights management works; and what the future might hold for artists, publishers, record labels, and retailers in the new digital marketplace.
Terry McBride, CEO of the Canadian music firm Nettwerk, shares some brief thoughts on some of the most important issues in today’s music business: why music entrepreneurs need to have vision and imagination; what a “360 deal” is and why major labels like them; how a subscription-based music distribution model could actually work; and where the music industry is likely to head in the future.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, shares his views on why artists should build their public personas around who they really are.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss whether there is a future for schemes of controlling how and where casual users can copy the digital music they buy. They analyze consumer behavior, the paths of least resistance, compare iTunes and Amazon, and share their views on where the money will come from for the record companies of the future.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, discusses the reasons that he has expanded Nettwerk into business like merchandising, publishing and management, and what advantages being in multiple businesses confers.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss the merits of a new scheme in which universities pay a fixed rate to the major music companies to indemnify them against lawsuits for unauthorized music downloading, and whether such a scheme could ever succeed. They also discuss the early implementations of this program in China, and compare the Chinese market to the Canadian and US markets in terms of how a model of this kind might be implemented.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, forcefully illustrates why he sees his relationship with artists on Nettwerk as a partnership, in which his role is to educate, nuture and guide his artists toward success by educating, protecting and challenging them.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss Universal’s exploration of a new business model – partnering with a hardware maker to create a device that could play music licensed from record labels for a fee.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss the next five years of the music industry, and identify what they believe to be the major coming trends in how money is made and music is distributed.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss an audience question about whether they are seeing record labels investing differently in artists with whom they have signed 360 deals. They also share their thoughts on whether companies like LiveNation are likely to engage in artist development in addition to signing marquee deals with artists like Madonna.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss an audience question as to whether music still has value to people in an age when it can be heard for free. Moderator Terry McBride then shares his thoughts on the need for the music industry to learn how to monetize the behavior of the consumer, rather than focus on per-unit sales as the ultimate goal.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists respond to an audience question about possible ways that entertainment companies can capture revenue lost by illegal downloading and filesharing – including taxing internet service providers or requiring them to monitor the activity of users who have accounts on their system.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, introduces his company, and discusses how his career as a manager grew naturally out of his career as a label owner.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss what Radiohead’s lawyers would have done to make the pay-what-you-want experiment safe for their artist, how they would advise Radiohead if they were the lawyer in question, and what the long-term prospects for such a model are.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, discusses the skills and personality that lend themselves to a career in artist management, as well as the keys to career longevity in the field. He also shares his thoughts on the opportunities that basing your company in a non-major market can present to a shrewd entrepreneur.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss the RIAA’s lawsuits against music fans accused of downloading music illegally. The panelists address who the RIAA is suing, what effects the suits have on the music-consuming population, and whether the lawsuits are a viable solution to the music industry’s troubles.
Terry McBride, founder and President of Canada’s Nettwerk Music Group, offers hints on how to get started in a career in artist management, including several jobs you can do to prepare yourself for working in that field.
In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss whether per-unit album sales are a good measure of success in today’s music industry, and whether the answer is the same for master owners and artists. They also discuss whether the other revenue streams – songwriting, touring, downloads, ringtones, etc. – are more or less relevant than album sales as a metric of success. They also address the issue of music fans, and whether albums sales really reflect the full range of an artists’ popularity in the marketplace.
