Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about his company, Rock Ridge Music. He describes his company as a type of record label that is more artist friendly and doesn't follow many of the long standing major label policies. Tom gives examples of the differences between Rock Ridge Music and major labels such as how they sign licensing deals in order to let artists keep their music which he believes creates a better relationship with the artist and his company. He goes on to talk about how their artists own their master and how music is constantly created and released in order to keep the consumers attention and create a larger fan base.

Tom Derr, co-founder of Rock Ridge Music, gives advice to students at Loyola University about entering the music business today. He advises them to never burn a bridge and always be on good terms with people within the industry. Tom also discusses some skills you have to have in order to be successful as well as other advice and insights into many areas of the industry.

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about his background in the music industry. He describes how he started out working in a record store and went on to open his own record store. From there, Tom worked at many smaller labels and eventually ended up with positions at both RCA and Universal Records and had a close working relationship with the Dave Matthews Band.

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about the music business today and where he thinks it is headed. He discusses the job market of the music industry and how important it is to become involved at any level possible. Tom also discusses how his company negotiates contracts and how their method differs from the way contracts were negotiated in the past. He then gives his thoughts on retail and the impact that digital downloading has had.

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about the different methods of marketing an artist and the process of signing an artist. He talks about various forms of marketing through the internet and how they aim to attract as many consumers as possible.

Tom Derr, co-founder of Rock Ridge Music, takes questions from students at Loyola University about his experiences as a label head and music industry executive, and offers advice on career-building and business strategy.

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about his career in the music industry and about the direction it is going.