Janet Kleinbaum, senior vp of artist marketing and video production for Jive Records, talks about her job and what it takes to be involved in marketing.
Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, gives advice for entering the music business. She stresses the importance of hard work and being around others in the music business. An internship is another good way to get your foot in the door.
Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses how labels, managers, and artists communicate when working on a marketing campaign.
Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses the different channels a record label can use to market and distribute an artist. She mentions channels such as the internet, street campaigns and grassroots campaigns, and how important it is to look at an artist's musical history to build a new marketing campaign.
Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, talks about the different ways of marketing to certain demographics. She uses the hip hop act Young Bloodz as an example of an artist who has a very specific marketing audience.
Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses the things that every artist needs to stay focused on in order to have lasting success.
Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, talks about the process of making a music video and the departments that are involved. She explains that the process starts initially with the artist's idea and concept for the video. Directors are solicited and then eventually matched with the artist. Production on a music video involves input from A&R, managers, the artist, and the marketing person.
