Jose Behar, president and CEO of Univision Music Group, gives advice to anyone wanting to get into the music business. He discusses the work ethic of today's generation compared to his and how competitive the music industry is today in terms of maintaining a job.
Jose Behar, president and ceo of Univision Music Group, talks about the difficult balance between art and commerce in a record label. He makes the point that major labels are driven to make money for shareholders while at the same time maintaining a creative standpoint. Jose believes that record labels today take less risks and are much more selective in signing new artists. He believes that the creative and business side of the industry are intertwined and have to work very closely in today's market in order to be successful.
Jose Behar, president and CEO of Univision Music Group, talks about what he looks for when seeking out new talent. He makes the point that he relies on his own personal feelings and instinct about an artist and whether or not he believes they will be successful.
Jose Behar, president and CEO of Univision Music Group, talks about his background in the music industry. He explains how he developed a relationship with Herp Alpert at A and M records which led to a higher position at the record company.
Jose Behar, president and ceo of Univision Music Group, talks about the future of the music industry. He is very optimistic about the industry moving more toward legal digital downloading which will eventually increase revenue. Jose makes the point that in the Latin market there is a lack of new technology on the consumer side which leaves lots of opportunities open in future of the industry.
Jose Behar, president and ceo of Univision Music Group, talks about the world of Latin Music. He believes that Latin music is a genre that hispanics and relate and identify with musically and culturally. Jose also explains how Latin music has an appeal to non-hispanics because the rhythm has a certain vibe that attracts people. He talks about how the primary target for Latin music are the hispanic speaking consumers and then the secondary targets are any other crossover markets. Jose then discusses the different markets in Mexico, South America and Spain.
Jose Behar, president and CEO of Univision Music Group, talks about what it takes to be successful in the music industry today. He makes the point that in today's business success is gauged by shareholder return for the company rather than the creative success of an album.
