Grant Gelt is an artist manager with Velvet Hammer, a management company and record label based in Los Angeles, CA whose clients include Mudvayne, System of a Down, Deftones, and Black Rebel Motorcycle Club.
Grant Gelt, an artist manager with Velvet Hammer Artist Management, discusses what he learned from the internships that gave him his start in the music industry, and offers advice on how to turn an internship into a career in the music business.
Grant Gelt, a manager with Velvet Hammer, talks about how he came into the management business. He started managing a local band out of high school. To build a following, Gelt lists some of the actions he took, such as manufacturing their merchandise, putting the band's packages together, and booking shows. Also in this segment, he shares how he got involved with the record labels. Due to his relationships with local promoters, he got a job with MCA Records. However, he discovered that management was where he wanted to be and returned to managing artists.
Artist manager Grant Gelt compares two experiences one of his clients had at record labels; one with whom the band was not a perfect fit, and one with whom the band found a good home. He discusses what he finds most rewarding about a positive working relationship with a label, and shares his thoughts on the importance of passion for music in the record business.
Grant Gelt, a manager with Velvet Hammer, talks about his duties as a manager, what types of artists need managers, how he got his clients, and being your own boss.
