Jeff Fenster, senior vp of A and R for Jive Records, talks about his career and what it takes to work in A and R.

Jeff Fenster is the Senior VP of A and R for Jive Records. He talks about what it takes to work in A and R.

Jeff Fenster is the Senior VP of A & R for Jive Records. He talks about his background and how he got where he is today.

Jeff Fenster is the Senior VP of A & R for Jive Records. In this segment he talks about the state of the music industry today.

Jeff Fenster is the Senior VP of A & R for Jive Records. He talks about what it takes to make it in the music business today. First, he discusses what he looks for in an artist - original music with an emotional connection, star quality and a good image. Will the artist appeal to a large audience? Next, he advises the artist how to start out their own - use internet sites such as My Space to get noticed. Finally, he stresses being an entrepenuer - understanding how the music industry works is a key to success.