Since its beginning in 1998, Opus 1 Music Library has become the fastest growing music library company in the world. Blending high quality compositions with instrumentation, Opus 1 provides a unique spectrum of sound for a multitude of applications.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, talks about the services of Opus 1. Opus 1 is a one-stop shop for licensing music. They license music for mediums such as film, television, and video games. Mitch talks about his entry into the music business, working with big name artists at Geffen Records, and the many decisions and relationships that got him to where he is today.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, explains the qualities of a great artist manager. A manager must fight hard for their artist. They cannot accept no from the labels. Managers also need to have valuable connections.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, talks about the benefit of musicians marketing themselves. If the artist has a great sound and fan base, Rabin recommends starting alone before even thinking of signing. Rabin also focuses on building a buzz through press and touring as a great way to get started as an artist.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, talks about the qualities they look for in potential interns. They look for intelligent people who can learn a variety of skills. The interns should also be willing to work hard. Rabin recommends being an intern to anyone wanting to break into the music industry.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, talks about the qualities sought after in the music industry. Individuals must know about music and be sociable. They also must be able to learn the business so they can apply it to their next job. Rabin also discusses the challenge of breaking into the music business. He explains that the music business is a shrinking business. Aspiring individuals must get in where they can learn a lot. He also recommends trying out a variety of departments. Also in this segment, Rabin talks about the difficulty of developing a career. There is a high turnover rate in the industry. Rabin says that this is due to people not realizing what the music business is. He also claims that it's because the music industry is extremely political and it's tough to move up.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, talks about the significance of relationships, what production music is, the difference between a blanket rate and needle drop, the rights clients ask for, Opus 1's libraries, and the larger need for music due to today's technologies.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, discusses his management philosophy. He explains that people need to be responsible and do what they need to do. If they can't, they shouldn't be in the music business. Rabin also says that he doesn't micromanage people. Individuals must grasp what they're supposed to be doing.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, explains the structure of a marketing plan in the music industry, such as the radio plan and touring. Rabin also discusses the difficulty of getting slots in retail stores.
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, explains the job of a music supervisor. A music supervisor is hired by a film or production company to find music that fits their production. The supervisor generally licenses from music libraries like Opus 1.