NorthStar Entertainment's Sheryl Northrop has worked in the music and media industries for more than two decades, spending time at both major and independent record labels and running her own entertainment PR firm, The Baker/Northrop Media Group established in 1997. During her career, Northrop has worked in both print publishing and PR. She has represented entertainers and music artists in many genres including rock, pop, blues, country, Americana, jazz, children's recordings and other entertainment entities including books, theatricals, events and corporate clients. She worked in the media departments at I.R.S. Records, RCA Records and All American Music Group prior to starting The Baker/Northrop Media Group. Northrop launched NorthStar Entertainment in 2005. Her highly regarded PR firm, The Baker/Northrop Media Group, remains as a division of the new company that also includes artist management and consulting divisions.

Sheryl Northrop talks about what it means to be a publicist and what the job requires.

Veteran publicist Sheryl Northrop discusses how the job of communicating professionally as a publicist has changed over the last few years, and the future direction that this task might take.

Sheryl Northrop talks about what is required of a person who is an intern.

Sheryl Northrop talks about the different ways to get internships and jobs.