Leigh Ann Hardie gives a tour and explanation of the marketing offices at EMI Christian Music Group in Nashville. EMI deals with some of the biggest names in Christian music and Leigh Ann goes into detail on how many of their departments work very closely with the artist.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville talks about her job in the music industry and the different categories of jobs at EMI CMG.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville talks about company labels and artist development at EMI CMG. She gives an overview of the different labels under EMI CMG and their role in specializing in different genres of music. She also describes how the label uses A&R to find promising new artists. She discusses the stages an artist goes through at EMI CLG. First is the initial music interview which is done informally. Then a champion team is assigned to the artist. As the record is being recorded, post production, creative services, publicity and radio become involved to assure a successful record launch.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville, gives advice to those wanting to enter the music industry. She recommends learning as much information as possible about the industry as well as learning good communication skills.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville, discusses artist development and the process they go through. She gives an overview of what the label does in terms of developing an artist as well as helping them create a message and an image. Leigh talks about her position and what she does in terms of long term artist development over the course of two to three years.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville talks about her career path in the music industry. She descibes how she got started off in tour promotion and found an open job in the publicity department at EMI CMG. She then explains how she advanced and went on to run an artist development team and then recently moved to strategic initiatives.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville talks about Brand Extensions of their products at EMI CMG. She explains how the label sometimes decides to have another release of a successful album in a new, intriguing format to generate more sales - such as acoustic or remixed CD.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville talks about the state of the music industry. She describes how the label has changed it's business model and developed new methods of reaching the target consumer. Leigh explains how artists are more business savvy and more developed than they have been in the past making them easier to work with at a label.
Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville, talks about new media and the digital age of music. She describes how the label has been able to market more online to their younger consumer base who spend more time looking at and sampling music online. She concedes the younger generation requires more online resources before committing to a physical CD and her company is moving more in that direction.
