David Crace, Sr. VP Marketing and Artist Development at EMI CMG Label Group gives advice for someone wanting to enter a career in the music industry. He recommends finding something you love to do and looking for opportunities that are a good fit for long term career development.
David Crace, Senior VP Marketing and Artist Development at EMI CMG Label Group talks about Artist Development at EMI. He describes the people and processes involved in developing an artist at EMI CMG. David explains how the label takes a genuine interest in helping the artist achieve their objective and make them commercially viable.
David Crace, Sr. VP Marketing and Artist Development at EMI CMG Label Group talks about Marketing at EMI CMG. Goes over the difficulties in marketing an artist and branding them for the consumer. He states that the main challenge is to keep an artist moving in a common and consistent direction while simultaneously giving them room to explore creatively.
David Crace, Sr. VP Marketing and Artist Development at EMI CMG Label Group talks about New Media and how it is affecting the Christian music industry. He explains the dramatic change of consumers using digital music and how it has created a new digital model that moves more towards selling singles which has forced labels to change their business model in order to embrace digital music. David discusses how the birth of digital music and new media has allowed the christian music to be more accessible to a larger audience.
David Crace, Sr. VP Marketing and Artist Development at EMI CMG Label Group talks about helpful traits to have when working in the music industry, especially in Artist Development and Marketing. He believes that a person needs to have strong leadership skills, a business savy mentality, and be flexible to a variety of changes.
