Zach Hochkeppel is Vice President of Blue Note Records, a post he assumed in 2006 when EMI reorganized EMI Jazz and Classics (for which he had been Vice President of Marketing) into the Blue Note Label Group.
Zach Hochkeppel, VP of Marketing for EMI Jazz & Classics, talks about innovative ways to target older audiences. EMI Jazz & Classics' demographic tends to be older than the average music consumer and Zach explores the many formats his company uses to reach their audience.