Michael Caplan is President and co-founder of Or Music, an independent record label based in New York. Formerly a Senior Vice President at Sony’s Epic label, Caplan has worked with artists like the Allman Brothers, G. Love and Special Sauce, Tower of Power, and Stevie Ray Vaughan.
Michael Caplan, president and cofounder of OR Music, gives advice to artists wanting to get into the music industry. He recommends trying to develop as much as you can on your own; it will put you in a better situation when approaching a record label. Michael then talks about his successful artists, how he found them and why he decided to sign them to his label.
Michael Caplan, president and cofounder of OR Music, gives advice about being involved in the the music industry. He believes that anybody interested in the industry has to be passionately dedicated to the industry and should get a job wherever they can to start out. Michael recommends reading books about the industry.
Michael Caplan, president and co-founder of OR Music, talks about the future of the music industry. He makes the point that people are listening to music in more places than ever which has created lots of opportunity to make the industry better off in the long run.
Michael Caplan, president and co-founder of OR Music, talks about what it takes to run an independent record label. He discusses how his Indie label has major label tastes in terms of radio play and getting retail space, which costs a lot of money. Michael then explains the difficulties with press lead up and creating demand for an album. He also talks about new technology in terms of making records, because the technology allows the label to create records more quickly and at a lower cost. Michael then discusses music videos and how there are more outlets online available instead of relying on mainstream television. He concludes with his analysis on how the music industry is changing and how he believes the problems with new technology should be dealt with.
