Arny Schorr is founder and President of S'more Entertainment, a music and video B-to-B distribution company based in California that specializes in compilation reissues of classic television programs. Prior to this, he spent sixteen years at Rhino Home Video, where he grew the brand into a $22m per year business. He is considered one of the first people to explore the synergistic possibilities between music and home video entertainment.
Music and DVD industry veteran Arny Schorr has created a new company called S'more Entertainment. Santa Barbara-based S'more has licensed more than 50 titles and three TV series for DVD and more than a dozen CD titles. The company plans to acquire and release a mix of classic TV programming, long form music, and selected feature films. Titles coming this year including movies featuring Traci Lords, Jim Varney, and David Hasselhoff; TV series such as Mr. Peepers, starring Wally Cox; Good Morning, World, featuring Goldie Hawn; and others that include stars such as Dom DeLuise and Walter Matthau; and long-form music programs with Nazareth and B.B. King.
Arny Schorr, president of S'More Entertainment, discusses his background at Rhino records and how he created S'More Entertainment. He also talks about how he first worked in retail at a record store and got a job at ABC records.
Arny Schorr, president of S'More Entertainment, gives advice for anyone wanting to get involved in the music industry. He believes that the best way to to start out in the industry is to learn as much as possible about all aspects of the business. Arny makes the point that it is very important to build relationships with as many people as possible, to stick to your word and follow through with promises.
Arny Schorr, president of S'More Entertainment gives adivice to musical artists in the industry. He makes the point that arists have to learn to deal with rejection and work hard to have a successful career. Arny explains that when record labels reject an artist, an artist should view that as a the start of negotiations. He believes that an artist needs to be passionate, persistent, creative in all aspects of their career and believe in what they are doing.
Arny Schorr, president of S'More Entretainment, discusses pricing and format changes that have occured over time and how they've affected the music markets. Arny believes 'the death of the Single' was one of the biggest mistakes made by the music industry.
Arny Schorr, president of S'More Entertainment, gives advice for job interviews. He explains how he looks for people who have enthusiasm, passion, an understanding of what they're doing, and someone who can learn from experience.
Arny Schorr, president of S'More Entertainment talks about various marketing strategies. He believes in taking the time to recognize your market, realize and pursue various promotion outlets, and examine the long term success of your product when building a quality marketing plan.
Arny Schorr of S’More Home Entertainment defines the difference between what a sales team does, and what a marketing team does, and discusses why the distinction is important.
