Jon Vanhala, VP of new media and strategic marketing for Verve Music Group, talks about the different points of his job and about the music business in general.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He gives advice to those wishing to enter the music business or marketing field. He recommends several books that people can read that give a good overview of marketing in the music industry. Jon makes the point that the web is the best tool to use in terms of marketing an artist and getting more exposure. He believes a good work ethic and a passion for getting experience and learning as much as possible about the industry will make any individual successful.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He talks about his background as a professional musician and his experience in the business world before entering the music industry.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the record industry's faliure to get behind the development of new media. Jon believes that retailers and distributors influenced the major labels who reacted negativley to new media. He also talks about how the introduction of the iPod and iTunes made it easier for the consumer to purchase music.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses some of the challenges he faces with new media and digital music. Some of the issues he mentions deal with ownership and publishing rights when new media is being sold. Jon also talks about the differences between master tones and ringtones and the difficulty of getting all parties involved to agree on all the terms of a deal.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the digital rights management process and issues with piracy. Jon talks about how his department has used protected copy CD's and other efforts to reduce illicit copying of material. He also examines issues with peer to peer downloading, and how the public view of performance has changed because the more consumers believe they are entitled to free music. Jon believes that there needs to be more awareness raised about issues with illegal downloading.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. Mr. Vanhala compares and contrasts the way music used to be advertised and distributed with today's methods. He discusses how digital music has spawned a new marketing approach. Nowadays the distributor is driven to promote exclusives to the Walmarts, Targets, and Best Buys of the world to get a song or record promoted. He points out that coop advertising doesn't exist in these relationships, but has been replaced by exclusives. Every dealer wants an exclusive for their store. It's a whole new world for distributors and those that see it are taking advantage of it.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the marketing process his department goes through for each of their artists. He explains the timeline that his department follows and the steps taken to promote an album through online media sources. He also discusses the demographic for online music buyers and designing a promotional campaign which targets the intended audience.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He describes what new media encompasses and the strategic marketing projects that are being developed for new media. He goes into detail about how the music industry is adapting to the digital market place and finding innovative ways to target audiences in the online world.
Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses promotion techniques for reaching a wider audience as an independant artist. Jon talks about the various ways of using sites online to promote an artist's music and gain exposure. Jon explains the importance of developing a fanbase outside of the digital realm and creating a demand for your music. He discusses the importance of using CD Baby, MySpace, blogs, podcasting, and video podcasting to promote your music.
