ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online DistributionIn this panel discussion held at 2008 meeting of the American Bar Association’s Sports & Entertainment Forum, the panelists discuss the unpaid and unauthorized distribution of copyrighted online content, and what lawyers and copyright holders can do to combat or otherwise remediate these uses. They also discuss the difficulties of taking legal action against people who are most likely to be hardcore fans of the content in questions.