Static: A Hip-Hop Dialogue – Marketing Dollars, Mixtapes and the New RealityIn this segment of a panel discussion held at Loyola University, New Orleans in 2008, the panelists discuss how technological changes like Pro Tools have changed how hip-hop is made and distributed, and reveal which marketing methods are tried-and-true for getting the most bang for your marketing buck in large and small markets. They also discuss the copyright issues around mixtapes, and whether distributing mixtapes on a large scale is actually legal.