New Media As It Relates To Publicity at EMI Leigh Ann Hardie, Vice President of Strategic Initiatives at EMI Christian Label Group in Nashville, talks about new media and the digital age of music. She describes how the label has been able to market more online to their younger consumer base who spend more time looking at and sampling music online. She concedes the younger generation requires more online resources before committing to a physical CD and her company is moving more in that direction.