New Songwriters- The Next StepRon Sobel, President of North Star Media, talks about the challenge new songwriters face. Songwriters must figure out how to enter the marketplace. Sobel suggests attending conferences, utilizing available resources, and finding a publisher. Also in this segment, he discusses the importance of finding a balance between the salesman and the writer. The writer must be extremely talented and have the ability to find someone to help them promote their music.