The fact that the piracy hasn’t hit us digitally is the silver lining in all of this for us, because piracy out in the street is easier to control then on the Internet. I'm very optimistic, I mean, it is what it is. It's inevitable that people more and more will continue to enjoy their music through their computers or downloading legally or hopefully legally. But the fact today and I can't worry about ten years from now today. Today I'm worried about the next three to five years. Today it's less than one percent digital sales in the Latin Music industry - less than one percent.
So it's very insignificant, but it's what I was telling somebody yesterday, “It's not for lack of availability. Our music has been digitized and it's readily available if you want to - however, through iTunes or Wal-Mart or wherever you want to go - Tower Records - you can download our music. It's just that our consumers are way behind the curve. Historically it's been like that whether it was from 8-Track to cassette, cassette to CD, and the LP is in there somewhere. But historically we always been behind the curve. I think the answers are - the reasons for that are obvious. The resources are different and the education factor is a bit different compared to the size of the population of the domestic side.
It's something that we’re well positioned to meet the demand in the market place and it's a matter of that demand taking place. But am I banking on this changing my life in the next two years, the digital age in the Latin music business? No. Brick and mortar is still critical. Swap meets are much more important to us. Fifty percent of our business is Latin accounts. The other 50 percent is retailers, meaning - or mass merchants; Best Buy, and Tower and so on. But 50 percent of our business is still the Latin accounts.
When you look at SoundScan on the Latin side and you see that PrimaVera scanned 13 thousand units last week. we translate that, you know, if you extrapolate those 13 thousand units are probably closer to 50 thousand units if you take swap meets and the Latin Mom and Pops. That’s still our bread and butter today. So that’s where we’re focused. That’s where we’re focused and that’s where we’re what we continue to be committed to. And again, without in anyway ignoring the digital age. But it's not here to serve us today.
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