When Does an Artist Need a LabelGeoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, explains why labels need artists more than artists need labels, lists all the things that an artist can do for themselves without the need for a label, and shares some encouragement to artists who are not sure how to negotiate a record contract or whether it’s okay to walk away.