Description:

Jorge Zamora, Vice President and General Manager of SGZ Records, talks about the turmoil in the music industry today. In particular he discusses the Latin music market and the difficulties that have to be overcome to break an artist in America. He states that everything costs more than ever to market an artist. Jorge discusses the changes in different formats and the expanding genres of music played on radio stations which is having a huge impact on the marketing of Latin music. He still feels optimistic about the music industry even though retail sales are down and explains that record labels have to adapt to these constant changes and new opportunities.