logo
Published on - ArtistshouseMusic (http://www.artistshousemusic.org)

Marketing and Distribution Channels at Jive Records

Marketing and Distribution Channels at Jive RecordsJanet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses the different channels a record label can use to market and distribute an artist. She mentions channels such as the internet, street campaigns and grassroots campaigns, and how important it is to look at an artist's musical history to build a new marketing campaign.

Source URL:
http://www.artistshousemusic.org/videos/marketing+and+distribution+channels+at+jive+records