Description:

Mona Scott, a manager, talks about the effects of today's new technologies. Up to this point, technology has had a damaging effect on the artist and label. As a result, Scott explains that the labels are reaching into different areas for revenue. She points out that the managers have a new job. They need to predict what the future income streams are going to be. Models must be set up before the new avenues are accessed incorrectly as in the downloading situation.