ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Sponsorship IdentificationIn this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” a law student asks Full Circle Entertainment president and CEO Robert Riesenberg and attorney Rick Kurnit whether they think current Federal Trade Commission sponsorship identification rules are fair as they apply to the clients of each. They then address the pros and cons of these rules, explaining the ways in which they create marketing opportunities and also restrict creative freedom for content creators.