ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Brand PlacementIn this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” Full Circle Entertainment President and CEO Robert Riesenberg attempts to answer an audience question regarding whether brand integration harms foreign distribution agreements. While Riesenberg concedes that other countries have different regulations regarding brand integration, he claims that these distribution concerns apply to domestic markets as well, and he explains the ways in which his company structures their deals in order to avoid conflicts.