The New MarketRay Parker Jr. is a musician and songwriter from Los Angeles. Parker talks about the new music market. He covers the prominence of rap in today's music industry and its effect on older artists. Parker also discusses how he isn't trying to be mainstream on his new album. Instead, he focuses on reaching a specific audience like Prince and Paul McCartney have done. Also in this segment, Parker explains the significance of independents. Today, no one cares what label an artist is on. The importance of promotional materials is covered as well. Parker shares his promotion plans, including a late night television infomercial like Ace Cannon.