CD Sales On The Rise For Children’s Music
by:
Debbie Cavalier

Although the music industry is in turmoil, some segments are less affected by the trend, according to a recent article in the Philadelphia Enquirer.  Albums for toddlers and young children are soaring. Last year children's music sales grew more than 38 percent, from 12.3 million to 17.1 million units.

 

Some industry observers attribute the kiddie boom to 24-hour children's programming on cable television. Many of the hit artists, including Laurie Berkner, Milkshake, and Hot Peas 'N Butter, get invaluable exposure on the Disney Channel, Discover for Kids, and PBS's Sprout.

 

And though they may be downloading music for their iPods, parents still buy CDs for their children.

 

"A CD is an easier thing to negotiate," said Geoff Mayfield, senior analyst for Billboard magazine. "That's not to say kids can't work an MP3 player" - Fisher Price just introduced one for kids - "but a disc is simpler for them to figure out."

 

Read the complete article here


08/04/2008

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