Additional Resources

By: Mike King

Getting your show listed in the press can be a bit of a process, especially for a new band. For any hope of getting some promotional love from the press, you’re going to need to submit your press release at least THREE WEEKS in advance, and you’re going to have to format it just right.

Basic Press Release Guidelines For Immediate Release

Contact info here, to include name, address, phone, email Who, What, When, Where, Cost

All the specifics should be right up top in the release.

About Your Band/Music

What makes you special, who do you sound like, why should anyone want to see you play live? As Frank Zappa might say: “What can you do that is fantastic?" It’s always better if someone else says something nice about you, rather than you saying it yourself. There was a band around Boston a few years back that used a quote from Mark Sandman in their press releases that said something like, “I saw them play, they were…interesting.” I always thought that was pretty cool.


About you or your band, what the member’s play, was a member of your band part of Broken Social Scene? What else can you say about your band?

Once you have the above formatted nice, you’re ready to send it out. Start with the hip weeklies in your area (In Boston this would be the Dig and the Phoenix, Chicago has the Reader, NY has the Voice, etc).

Next Steps

After you get a couple shows under your belt, there are some additional things that can be done to help promote yourself. You’re going to have the beginnings of your community started and your email list in place, and you can now keep people up to date through a dedicated list (there are many companies out there that can help you to send nice HTML updates), as well as a MySpace page with show listings and song samples. And once you start really killing your live show, you may start making friends with your local press, which can result in some show reviews. If you have aspirations to play outside your local area, all this critical mass can be harnessed into your promo kit, which you’re going to use to secure dates in areas where you don’t necessarily have the luxury of a fan base yet. Keep in mind that getting your name out there is an arduous process, and no matter how good your promotion is, you’re absolutely going to be playing to a handful of folks on occasion. Every other band has been in exactly the same situation, and if you lay a firm promotional groundwork now at these early stages, and your live show is excellent, you’re bound to succeed.

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Published: Mon, 18/09/2006 - 23:53