"Strategy" can be an intimidating word for many artists. It seems so...business-speak. Perhaps it is, and yet, without strategy, your chances of having a sustained career on your own terms are pretty slim. The important thing to remember is that a key component to strategy is creativity. Frankly, many of the old "strategies" simply aren't working very well.
As with music fundamentals, gaining a deep understanding of strategy allows you to improvise, and develop a plan that is applicable to your own situation.
This section provides a personalized guide to the rich content that Artists House Music provides to give you the edge you need for success.
Publishing By: George Howard
Publishing has always been at the center of the music business, but it's been sort of an exclusive club. Outsiders have been unable to gain access because they'
... Read More
Editor's Guide: Demo Package By: George Howard
You must think of the demo package as a multipurpose tool. The alternative—thinking its only purpose is to help you land a record deal—is a recipe for disaster.
... Read More
Editor's Guide: Entrepreneurship By: George Howard
As an entrepreneur you must be able to see what others don’t—to see an unmet need and meet it, to see a heretofore unsolved problem and solve it. When we think of
... Read More
Editors Guide to Management By: George Howard
One of the key components of the Artist’s Team is management. This editor’s guide will help you navigate the significant amount of content we have
... Read More
