A new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation.

The book hinges around the idea of connecting people who are passionate about the same things in a manner so as to drive them in a particular direction. In illustrating his concept, Godin goes about conveying what distinguishes a Tribe from a crowd or other group:

A crowd is a tribe without a leader.
A crowd is a tribe without communications.
Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Godin goes on to explain how imminently possible these ideas are as a result advances in technology and communications and how little relative experience they require. Anyone can become a leader with the appropriate amount of passion, expertise and communication.

If you’re passionate about something and want to know how to mobilize people toward your cause, read this book and review the examples to find some pretty inspiring messages.

‘Tipping point’ is a sociological term that refers to the moment when something unique becomes common. In his book, Gladwell talks about three types of people that have the power to produce social epidemics: Connectors, Mavens, and salesmen. An essential read for those interested in word of mouth or viral marketing.

A fun approach to sight singing with motivational accompaniment tracks representing many contempory styles.

Lawrence Lessig, a law professor at Stanford, argues in The Future of Ideas that strict intellectual property rules could put a stranglehold on innovation and discourage creativity. For the Internet to evolve and be an open environment, there must be a balance between intellectual property and the public domain.

The Dip is the second book we’ve covered by Seth Godin (Tribes was the first) and in typical Godin fashion it’s a very short but enjoyable read. The book’s tagline: “A Little Book That Teaches You When To Quit (And When To Stick)", basically nails the premise and the author proceeds to illustrate his basic quitting theory with various examples.

The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

Start & Run Your Own Record Label is the perfect guidebook to building your own record business from the ground up. Written from the perspective of an industry insider who started and ran her own record label, and packed full of A-Z advice, tips, and solid how-to information from industry pros, this indispensable reference offers useful strategies for novices and professionals alike. Now, the successful first edition of this book has been rewritten to reflect recent changes in the music industry, and it's even more comprehensive, authoritative, and practical. Start & Run Your Own Record Label reflects interviews with over 100 industry pros.

To help artists avoid signing contracts laced with hidden agendas, this book exposes the multilayered language of recording agreements crafted by major-label lawyers. It dissects and deciphers actual recording contracts, presenting the originals and “real English” translations side by side. The book explains the need for each contract clause, offers advice on negotiating certain points, outlines alternatives for developing new contracts, defines common terms, and shares insider stories.

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

Predictably Irrational is a fascinating read premised upon the idea that the way that economists traditionally attempt to justify human behavior and predict outcomes is fundamentally flawed. The problem, argues Ariely, is that economics presupposes that human beings, with their capacity for higher order intelligent thought, think in a rational and reasoned manner and use such thoughts to shape their behavior.

Essentially a wildly entertaining series of case studies on entrepreneurship and marketing, Our Band.

Nothing Feels Good: Punk Rock, Teenagers, and Emo tells the story of a cultural moment that's happening right now—the nexus point where teen culture, music, and the web converge to create something new.

Intended for a broad audience, including songwriters, publishers, managers, and investors, this guide describes the various revenue streams available in today's music business. Two entertainment lawyers explain the money-making opportunities in areas such as song publishing, recordings, movies, television, commercials, and the Internet. Coverage extends to such topics as sub-publishing in foreign countries, buying and selling songs, and entering into joint ventures.

An exciting approach to music theory and music reading for children created by Suzuki instructor, Michiko Yurko. The games are cleverly designed so that everyone wins.

New edition of an up-to-date guide to the $100 billion music industry. It covers all aspects of the field including songwriting, publishing, copyright, licensing, artist management, promotion, retailing, media, and other topics such as careers in music and specific advice on getting started in this highly competitive profession. Seven chapters cover music in the marketplace; songwriting, publishing, copyright; business affairs; the recording industry; music in broadcasting and film; and the Canadian music industry and international copyright. The book is illustrated with b&w photographs and tables and also contains an appendix with sample copyright forms, writing and publishing agreements, and directories of professional organizations.

Making Music Make Money will educate songwriters, as well as aspiring music business entrepreneurs in the basics of becoming an effective independent music publisher. Topics include a discussion of the various roles a publisher plays in the music business: collection, administration, protection, exploitation and evaluation. A major emphasis is placed on the exploitation process, and the importance of creating a sound business model for a new publishing venture.

Godin’s basic argument in Linchpin is that as traditional career paths and job stability become increasingly eroded by emerging technologies and innovations, it is no longer enough to have the kind of job that you merely show up to every day while doing just enough to keep from being noticed. It is crucial to become an indispensable part of your company and create the kind of value that cannot be replicated or substituted. According to Godin, as soon as what you do can be broken down into a basic set of processes that can be put into a manual, you have lost any security you may have thought you had. As soon as your job can be outsourced, it will be. As soon as a computer can do what you do, it will.

A fun approach to playing the recorder. Includes games, activities and challenges for students. Recorder included.

Berklee's renowned jazz composition curriculum. This book is a treasure trove for anyone interested in composing jazz.

This book is a completely comprehensive step-by-step guide to the new world of independent recording. Drawing on interviews from over 150 musicians and industry pros, Schwartz shows readers how to put out a CD and market it through the media, radio, clubs, and retail. But more importantly, she shows musicians how to create a business around music and to develop opportunities for earning a living.

The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side. Even if Hunter Thompson really never said these words, they are a perfect encapsulation of the period of the music business that this books covers. The escapades discussed in this book are beyond belief, and the funny thing is, some of the more unscrupulous folks mentioned on this book are players in the industry to this day!

Lawrence Lessig, “the most important thinker on intellectual property in the Internet era” (TheNew Yorker), masterfully argues that never before in human history has the power to control creative progress been so concentrated in the hands of the powerful few, the so-called Big Media. Never before have the cultural powers- that-be been able to exert such control over what we can and can't do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.

Introducing a historical perspective in the music, radio, television, and motion picture industries, this book contains interrelated chapters that clearly and concisely expose readers to various legal issues among the segments of the entertainment industry. It shows that an appreciation of the extremely creative individuals that comprise the industry will be helpful if you choose entertainment law as a career. After a short overview of the American legal system, this book covers agents and managers, entertainment contracts, constitutional issues, administrative regulation, antitrust regulation, intellectual property issues, live performance issues, music and music publishing issues, and legal issues in television and motion pictures. An excellent reference and informational book for anyone involved in sports and/or entertainment law, including paralegals, legal assistants, and talent managers.

Practical information on the use of Orff itechniques and materials in the classroom

David Ogilvy is considered the father of modern advertising. Although this book was written in the 60’s it’s still a great guide to advertising, especially for copywriters.