A new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation.

Indigenous songs, cultural information , lesson plans, maps and illustrations representing nearly 20 regions incuding Brazil, Eritrea, Korea, New Zealand, Portugal, Uganda and more.

A beginning-level band method for the 21st century band student.

The Long Tail, is a concept, which first appeared in Wired Magazine in 2005. Written by Wired magazines Editor-in-chief, Chris Anderson, the book uses corporate examples like eBay, and Netflix, to detail how these Web based companies have achieved success by leveraging their unlimited virtual shelf space to offer their customers products and services that they would not have had access to otherwise.

A history of the development of the phonograph and the industry and technology that grew around it.

The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

Start & Run Your Own Record Label is the perfect guidebook to building your own record business from the ground up. Written from the perspective of an industry insider who started and ran her own record label, and packed full of A-Z advice, tips, and solid how-to information from industry pros, this indispensable reference offers useful strategies for novices and professionals alike. Now, the successful first edition of this book has been rewritten to reflect recent changes in the music industry, and it's even more comprehensive, authoritative, and practical. Start & Run Your Own Record Label reflects interviews with over 100 industry pros.

To help artists avoid signing contracts laced with hidden agendas, this book exposes the multilayered language of recording agreements crafted by major-label lawyers. It dissects and deciphers actual recording contracts, presenting the originals and “real English” translations side by side. The book explains the need for each contract clause, offers advice on negotiating certain points, outlines alternatives for developing new contracts, defines common terms, and shares insider stories.

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.

Intellectual property law has rapidly produced its own language. But don't count on understanding it right off the bat -- the language baffles lawyers and lay folk alike. Whether you're an inventor, designer, writer or programmer, you need to understand the language of intellectual property law to intelligently deal with issues.

This book presents the philosophy and principles of the Suzuki Method.

Definitive in scope and written specifically for musicians and songwriters by top professionals currently working in the industry, this book demystifies the music business and the indecipherable body of law which shapes it, and provides substantive information on actual practices--with clause-by-clause commentaries on all major contracts in the industry. Requires no background in law or business and is written in plain English, not "legalese." Includes relevant forms. Follows the typical development of a musician's career--Getting Started, Music as a Business; Protecting Your Compositions; Music Publishing; Performing and Marketing; Managers and Agents; and Recording.

Whitsett's guide will empower you to succeed at starting up your own company, climbing the corporate ladder in your current job or adding profits to your current music business activities. Through this one-of-a-kind book you'll learn how to forecast sales, calculate advances, evaluate copyright purchases, negotiate contracts and licenses, manage personnel and company affairs efficiently and maximize commercial potential plus much more.

Music Law provides all the legal information and practical advice musicians need. The 4th edition is completely updated to provide the latest in the law and legal forms. It also provides new information on converting a band partnership to an LLC, protecting song titles with trademark law, royalties for downloads & and much more. All the legal forms and agreements are included as tear-outs and on CD-ROM.

University of Miami Music Business Professor James Progris calls Managing Your Band "the best book on personal management out there," and Donald Groder, the Chair of the Music Business/Management Department at Berklee College of Music says it is "a good teaching text and a layman's answer to the band's business operations." This comprehensive new edition is filled with helpful diagrams and sample documents to make band management easy. It includes chapters on Personal Management, The Contract, Marketing the Artist, The Recording Company, The Recording Contract, Touring, Merchandising, Endorsements and Sponsorship, and much more. Also includes interesting case studies of famous legal battles in the music industry.

A fun approach to playing the recorder. Includes games, activities and challenges for students. Recorder included.

Berklee's renowned jazz composition curriculum. This book is a treasure trove for anyone interested in composing jazz.

This book is a completely comprehensive step-by-step guide to the new world of independent recording. Drawing on interviews from over 150 musicians and industry pros, Schwartz shows readers how to put out a CD and market it through the media, radio, clubs, and retail. But more importantly, she shows musicians how to create a business around music and to develop opportunities for earning a living.

The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side. Even if Hunter Thompson really never said these words, they are a perfect encapsulation of the period of the music business that this books covers. The escapades discussed in this book are beyond belief, and the funny thing is, some of the more unscrupulous folks mentioned on this book are players in the industry to this day!

Lawrence Lessig, “the most important thinker on intellectual property in the Internet era” (TheNew Yorker), masterfully argues that never before in human history has the power to control creative progress been so concentrated in the hands of the powerful few, the so-called Big Media. Never before have the cultural powers- that-be been able to exert such control over what we can and can't do with the culture around us. Our society defends free markets and free speech; why then does it permit such top-down control? To lose our long tradition of free culture, Lawrence Lessig shows us, is to lose our freedom to create, our freedom to build, and, ultimately, our freedom to imagine.

Introducing a historical perspective in the music, radio, television, and motion picture industries, this book contains interrelated chapters that clearly and concisely expose readers to various legal issues among the segments of the entertainment industry. It shows that an appreciation of the extremely creative individuals that comprise the industry will be helpful if you choose entertainment law as a career. After a short overview of the American legal system, this book covers agents and managers, entertainment contracts, constitutional issues, administrative regulation, antitrust regulation, intellectual property issues, live performance issues, music and music publishing issues, and legal issues in television and motion pictures. An excellent reference and informational book for anyone involved in sports and/or entertainment law, including paralegals, legal assistants, and talent managers.

Practical information on the use of Orff itechniques and materials in the classroom

David Ogilvy is considered the father of modern advertising. Although this book was written in the 60’s it’s still a great guide to advertising, especially for copywriters.

An invaluable resource for elementary-level music educators.

This series is perfect for anyone working with beginning-level ensembles of jazz, rock, pop and other contemporary styles. The curriculum is based on the Berklee College of Music's beginning ensemble curriculum.

Over 30 producers of some of pop music's biggest stars share their hit-making techniques. George Martin reveals the technical and musical challenges of working with the Beatles, while Phil Ramone discusses studio wall treatments. With real-world advice on everything from mics to mixing to coaching a nervous singer, the book is an insightful how-to by those in the know.